Technological Components & Strategic Objectives of e-commerce site

The site is the Scottish “Single Malt Whisky Society” or http://www.smws.co.uk the rlationship table is as follows

Technological Components

Enable Business Activity

Business Need

Strategic Importance

Flash Animation

Display society’s venues & their atmosphere

Promote the Society’s venues so to generate revenues

Maintain venues as

Headquarters

Society’s Meeting places

Revenues Streams

Search Engine

Find Goods

Increase value on products and services and enables online sales process. Increase value on products and services by online gathering of users’ preferences.

Sustain operations from sales revenues. Increase operations revenues from sales via introduction of new products and services or elimination of non attractive goods or activities.

Customer Database

Online members registration

Enable online Membership addition and renewal of membership.

Increase Society’s Members so to

Sustain it primary vision: bring together single malt enthusiasts

Sustain operations from membership fees

Promote more products

Increase it social power

Increase its bargaining power towards suppliers and for synergies

Digital Catalog

Display Goods (Single malt whisky bottles)

Increase value on products and services and enables online sales process.

Sustain operations from sales revenues but with cookies utilization also for marketing activities.

Cookies

Identify User behavior

Marketing activities:

monitor the popularity of the website,

understand what pages visitors are looking at,

how often visitors come to the site,

and identify the source of new business

Increase operations revenues from sales via introduction of new products and services or elimination of non attractive goods or activities.

Search Engine

Societies archives search for finding old and new Society tasting notes

Increase value on products and services provided buy the Society.

Brings value so to promote sales and sustain operations from sales revenues.

Shopping/Membership payment system

Online transactions

Enable online sales process. Also collect information about the transactions that customer undertake including details of payment cards used.

Mainly to sustain operations from sales revenues, but also to identify popular products and general enhance of marketing activities

Navigation drop-down menu

Display tasting events per region

Promotes events and activities so to increase value and sales.

Brings value so to promote sales and sustain operations from sales revenues.

Embedded Google map

Enable online directions for the Society’s venues

Increase value by simplifying navigation to events and venues.

Brings value so to promote sales and sustain operations from sales revenues.

Pop-ups

Provide quick info on the spot without leaving the page

Provide on the spot info without abstracting sales activities.

Sustain operations from sales revenues.

mailto:xxx@smws.com

Enables email contact

Enables direct communication for fast response to member or users enquires.

Brings value so to promote sales and sustain operations from sales or membership revenues.

Navigation menu

Find the Distilleries and whisky regions

Increase value on products and services and enables online sales process.

Sustain operations from sales revenues but with cookies for marketing activities.

Paperless Membership Certificate

Online registration completion

Enable online “click and mortar” sales of membership certificate until the hard copy delivery.

Increase Society’s Members so to

Sustain it primary vision: bring together single malt enthusiasts

Sustain operations from membership fees

Static Banners

Advertise events, offerings or society’s venues

Promotes events, services and activities so to increase value and sales.

Brings value so to promote sales and sustain operations from sales revenues.

Links

International Branches Affiliates

Increase value on Society’s brand name and acceptance.

Bring value to Society’s brand and increases its competitive advantage.

Shopping Basket

Transaction pending reminder

Increase value on products and services and enables online sales process. Increase value on products and services by online gathering of users’ preferences

Sustain operations from sales revenues. Increase operations revenues from sales via introduction of new products and services or elimination of non attractive goods or activities.

Promotional Code

Promotional Discount

Enable online sales process via discounts.

Sustain operations from sales revenues.

Member ID Code

Member Identification

Enable online Membership and renewal of membership.

Increase Society’s Members so to

Sustain it primary vision: bring together single malt enthusiasts

Sustain operations from membership fees

Promote more products

Increase it social power

Increase its bargaining power towards suppliers and for synergies

HTTP Protocol over SSL

Secure transactions

Enable security for the online sales process. Increases confidence on the online transactions.

Sustain operations from sales revenues.

WEB Server Hosting in Lumison.net

Society’s web site

Increase value on the Society’s products and services and enables online sales process. Increase value on products and services by online gathering of users’ preferences.

Increase Society’s Members and sales so to

Sustain it primary vision: bring together single malt enthusiasts

Sustain operations from membership fees

Sustain operations from goods sales

Promote more products

Increase it social power

Increase its bargaining power towards suppliers and for synergies

1 Comment

Filed under Homework

One response to “Technological Components & Strategic Objectives of e-commerce site

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