Monthly Archives: February 2008

Evaluate the Single Malt Whisky Web Log


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Gordon and MacPhail – Historical Facts

James Gordon and John Alexander MacPhail announced the opening of their ‘centrical and commodious premises’ on South Street, Elgin, the whisky capital of the world, on 24th May 1895, promising to provide their customers with ‘the utmost satisfaction’ and guaranteeing ‘a superior article at a popular price’.
The original business combined groceries with wines and spirits, but from the outset there was a strong leaning towards whisky. The firm blended and bottled under its own labels, as well as dealing in mature whiskies, and James Gordon himself conducted a separate and very successful whisky broking business.
In the first year of trading, John Urquhart, joined the firm to assist with the whisky and wholesale side, his youngest son George, who joined in 1933, and his grandchildren, still own and operate the company.
Until relatively recently, very few whiskies were bottled and sold as single malts, 98% of production went for blending. In the Highlands, however, malt whisky has always been preferred. It was generally bought direct from the distilleries, or from whisky merchants like ourselves. James Gordon and John MacPhail not only served this local market but from 1896 they were also making fine malt whiskies available to customers beyond the Highlands and by 1914, they were exporting abroad.
Since the early days, Gordon & MacPhail’s policy has been to select and buy new whisky from Scotland’s leading distilleries, mature it in selected casks and bottle it when we consider it to be at its best. Adjustments in stock levels are made by buying and selling on the brokers’ market.
Some of the whiskies we stock today are extremely rare, either because of their age – we offer some at fifty years old – or because the stocks we have been able to obtain are in very short supply, or, in some cases because the distillery has ceased to operate. We now carry possibly the largest range of whiskies in the world. Most can be found at our retail shop, which is still in the original premises in South Street, Elgin. Despite the many developments over the last one hundred years and the fact that we now have customers all over the world, it has been said that the service we provide today is ‘in the best traditions of an old-styled family wine and spirit merchant’

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The Islay Whisky

Browse to the Islay Whisky site to find out more about the Islay’s seven distilleries and its Lost Distilleries. Use the Islay Map to help you get around – or try Tourist Info if you are interested in making the pilgrimage. Though you may find it remarkable that an island only 25 miles long can support seven distilleries, at one time the island supported twenty one distilleries. The distilleries in the south of the island – Lagavulin, Ardbeg and Laphroaig – produce the most strongly flavoured, phenolic whiskies in Scotland. The distilleries to the north – Bunnahabhain, Bowmore, Caol Ila and Bruichladdich tend to be of a lighter character.

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About Laphroaig

Laphroaig 10 Year Old is an all-malt Scotch Whisky from the remote island of Islay in the Western Isles of Scotland. Laphroaig, pronounced “La-froyg”, is a Gaelic word meaning “the beautiful hollow by the broad bay”.

In making Laphroaig, malted barley is dried over a peat fire. The smoke from this peat, found only on Islay, gives Laphroaig its particularly rich flavour.

Laphroaig is best savoured neat, or with a little cool water. Roll it around on your tongue. Release the pungent, earthy aroma of blue peat smoke, the sweet nuttiness of the barley, the delicate heathery perfume of Islay’s streams. It is as unique as the island itself.

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Laphroaig Cask Strength 10yo… My Favorite


The Purists Choice

Awarded Best Single Malt in the World in 2005 by Whisky Magazine, Original Cask Strength Laphroaig is bottled at natural distillery strength with all the depth of genuine taste and texture normally associated with sampling whisky at source.

We mature Laphroaig in seasoned oak barrels, charred before filling to impart a slight sweet vanilla nuttiness. Original Cask Strength Laphroaig is barrier-filtered only just, to remove the small char particles present. This means you will enjoy Laphroaig exactly as we made it. In extremes of temperature and when you add water it may appear a little cloudy – this is the natural condition of a malt of such a peaty pungence and uncompromising purity.

Adding a little water releases a rich aroma of peat smoke with some sweetness and strong hints of the sea.

Emphatic, full bodied and utterly unforgettable. Simply ‘The Best’.

Cask Strength picked as Best of the best all Single Malt Scotch whiskies!

Laphroaig Cask Strength has been voted “The Best of The Best” Single malt by over 100 judges in 5 countries testing malts in a “blind tasting” – all the samples were given to them without knowing which whisky they were testing.
Read the extract from the defining Whisky Magazine (March issue #46) article


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The Whisky Exchange

The brainchild of Sukhinder & Rajbir Singh, two brothers with a passion for fine spirits and over forty years experience in the off-trade between them, Specialty Drinks Limited began online trading in 1999 with the launch of their first website,

Over the last few years the website has gone from strength to strength and is now an internationally-recognized treasure trove for connoisseurs and collectors of fine spirits, with Single Malt whisky at the forefront. The range now stands at around 1500+ whiskies, with hundreds of cognacs, rums and other spirits also available.

The whisky exchange is a very common paradigm of a British shop that decided to go on line and join the electronic business sphere. It can described as a click-and-mortar Organization since the primary business they are doing, is in the physical word and to be more specific, at the two stores which premises are in London. After years of success they decided to go online, giving the consumer the opportunity to do faster and more convenient shopping and offer prices that can change instantaneously.

Since the primary focus of the shop is toward consumers not other businesses and it sells products from manufactures to consumers, the transactions performed by the whisky exchange can be easily characterized as Business to Consumers.

The structure of the business of such companies varies and we could argue for several business models that could be adopted by whisk exchange. What we must keep in mind is the revenue model Whisky Exchange is using, is Sales since revenue and profit is generated through selling merchandise on the Web Site. Other revenue resources could be present and the web site has potential for other revenue resources, but unfortunately it’s not adopted yet.

Among several business models that exist and can address whisky exchange, the most obvious are the following: Online Direct Marketing since whisky exchange is selling online to customers , the same way it would do to a physical person. Also Group purchasing is another adopted business model since we can see after searching the web site, that depending on the quantities or the selections of the products we can have discounts or even gifts. A well know model which can also be characterized as volume-buying model as well.

A markespace includes electronic transactions in which sellers and buyers exchange goods and services for money. More specifically, it is an electronic community that integrates the procurement systems of buyers with the fulfillment systems of suppliers, creating a single standard process for transacting business. Its benefits include, one process for multiple business relationships and web based solution instead of paper, phone or physical presence. The whisky exchange is an electronic storefront since it contains several mechanism’s for conducting a sale. Features like electronic catalogues and search engines are adopted, electronic cart so that a customer can keep all the items until check out, payment gateways where a customer can choose from a variety of methods for payments, shipment court for arranging shipments of products and customer service including product information and complaints. There are major components that describe a marketspace and we can find plenty components that can describe the whisky exchange. Customers, millions of people all around the world looking for bargains, products such as whisky, drinks or drinking accessories, that don’t have now to visit whisky exchange premises in London but the can buy on line from everywhere. Business partners that are working in conjunctions with the whisky exchange that ship the products to the consumers like TNT and parcel force. Support services that provide trust services and ensure security. The whisky exchange has partners like real ex, shop safe and it is identity assured for SSL (Secure Socket Layer) transactions. It’s a forefront since consumers interact with a marketspace via the whisky exchange’s through electronic catalogues, search engines and all the aforementioned mechanisms. Last component is the sellers. You can locate products from the whisky exchange every day and find offerings that are being shelled directly though their website.

There is absolutely no doubt that a web log for the whisky exchange would be beneficial. The whisky exchange is a business to consumer electronic marketplace which can target through a blog an entire new base of consumers and offer a valuable product as an advertisement. While having a business blog is great for whisky exchange to promote products they sell and it’s also a great place to sell the website itself. Since the website follows one theme, as should the blog. All of the posts should incorporate the theme in some way and discuss what’s going on in the world of the whisky exchange theme, what’s going on with the website, and always include reader benefits to get them to come to the website. There is nothing wrong with dropping the website home page link in a post from time to time. As mentioned above, advertising is the main reason people use web logs, especially business blog. Advertising products, other people’s products and what is to come in the future. However, selling advertising space on the blog is a great way to make additional income. If the website isn’t big enough to place more on line catalogues, and even if the whisky exchange would ever want to make more money through a blog, Google Ad Sense and Blog Ads gives the ability to make money off of clicks. The more people that click on their ads, the more money you make.

Some limitations a blog site can have are most commonly administrative limitations. To be more specific, if a web log is offered to a great community of people that can evaluate and share information, we can have bad comments or even bad advertisement of web site products in a way that can be described as bad faith. Another case is that if the web log is not widely spread and not know to the people then it would result as a bad image for the web site in case last post on the web is out of date.

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Vintage Whisky Shop in Greece

English Version: For a first time in Greece, a shop that offers Single Malt & Blended Whiskies from well-known distilleries that produces whisky in exclusive small quantities. Ελληνικά: Για πρώτη φορά στην Ελλάδα υπάρχει η δυνατότητα επιλογής Single Malt και Blended Whiskies από τα καλύτερα αποστακτήρια του κόσμου, που παράγουν whisky με παραδοσιακό χειροποίητο τρόπο, σε μικρές παραγωγές.

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